For Carl F. Bucherer, partnering with this historic organization was a personal mission. The Lucerne-based watch manufacturer donated two exceptional timepieces to the auction, crowning the exquisite offer with a unique Hollywood experience. An incredible auction lot that went on to achieve the evening’s highest individual bid. The Swiss Red Cross will use the auction’s proceeds to fund numerous water and hygiene projects worldwide.

Held at the stunning Badrutt’s Palace, the gala focused on the Swiss Red Cross’ various water and hygiene projects. More than 650 million people worldwide still have no regular access to clean drinking water. The organization will use the total CHF 1.1 million donated that evening to improve the quality of life of many of those affected. In doing so, the Swiss Red Cross will be making a decisive contribution to international sustainability goals, an issue that is very close to Carl F. Bucherer’s heart: “As a watch manufacturer steeped in tradition, we are aware of how precious every moment is and the responsibility that we bear towards future generations,” commented Sascha Moeri, CEO of Carl F. Bucherer. “As part of our Treasuring Values corporate philosophy, we are therefore committed to long-term partnerships such as with the Swiss Red Cross, to innovative projects and, last but not least, to exceptional timepieces that are exemplars of sustainability.”